Archive | October 2011

Philanthropy Pairs up with Fresh Energy

On top of UNICEF our philanthropy committee is taking on Fresh Energy as a client this year and we couldn’t be more excited!

Fresh Energy is a St. Paul based non-profit organization. Fresh Energy advocates for legislation, increased awareness, and action for sustainable energy, transportation, and sustainable issues. Right now, Fresh Energy is in the process of planning a series of movie screenings in January, March, and May at the Riverview Theater. The three movies included in the series are ‘Dirty Business About Coal,’ ‘Gasland,’ and ‘A Sea Change,’ all of which relate to current environmental issues. 

Philanthropy members taking on Fresh Energy as a client are currently looking into on and off-campus environmental organizations to reach out to in the hopes of gaining more awareness and interest in Fresh Energy’s movie series. We are also in the process of finding potential sponsors to help provide food and beverages at each of the movie screenings.  On top of this, Fresh Energy would like us to work on finding a sponsor who would be willing to provide airfare and lodging for the directors of the films being shown. Also, if Fresh Energy is interested, members of the committee would be willing to write copy and press releases for the movie screenings.

Overall, the philanthropy committee wants to create a buzz surrounding the three movie screenings and about Fresh Energy as an organization. We’re passionate about them and are excited to be working with them! We hope to bring as much success to the film festival as we possibly can.  If you have any ideas you’d like to share with us about Fresh Energy don’t hesitate!

Read more about Fresh Energy at This post was written by Taylor Kippels (@TaylorKip) and edited by Kelsey Darnall (@KelseyJDarnall).


PRSSA’s Philanthropy Efforts

This year our Philanthropy Committee is putting its efforts towards UNICEF, along with a few other clients, and we wanted to share with you a little bit more about what UNICEF is and why we are excited to be working with them.

To start off, for those people who do not know what UNICEF is, it’s an organization that helps protect the health and rights of children. According to the UNICEF website UNICEF believes that nurturing and caring for children are the cornerstones of human progress. Its goal is to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path.

PRSSA has decided to help the UNICEF group on our campus by putting out “Trick or Treat” boxes for coins and change at fraternities, sororities and other places around campus to help raise money for UNICEF. We are hoping to get official UNICEF boxes, but if that doesn’t happen in time, we will get creative and decorate our own shoe boxes. We are looking forward to visiting the multiple fraternities and sororities durring their dinner hours to talk about what our goals are for this coin drive and to officially ask for their help. We are planning to distribute the Trick or Treat boxes on Monday, October 24th.

From there we will see what kinds of opportunities we have for our UNICEF boxes. Either we will be leaving the boxes in their houses or we will take them with us. After Halloween we will be picking the boxes back up are hoping for good results so that we can better assist UNICEF and their efforts.

This post was written by Heather Johnson (@HeatherJ_PR) and edited by Kelsey J Darnall (@KelseyJDarnall)

Who Doesn’t Love Fro-Yo?

Chilly Billy’s Fundraiser for Chicago Trip Next Wednesday

Next Wednesday, the 26th, PRSSA is having a fundraiser to help us raise money for our annual Chicago agency tour!

Stop in Chilly Billy’s next Wednesday from 6-11pm and mention “PRSSA” at check out and 10% of the total sales will go to help fund our trip! Get your friends to go too, because like I said, who doesn’t like some fro-yo?! Put it on your Facebook, Twitter, and anything else to help us get the word out! The more people that mention “PRSSA” at check out the more money we earn for Chicago!

Also — if you are interested in heading to our Chicago trip — please let the Event Planning team know your going by November 9th. We’re all headed there December 1st and it’s up to you on when you’d like to leave. If you want to stay for the entire weekend, feel free! Flights to Chicago are dirt cheap right now ($70!!) and you won’t find them lower than this so go ahead and book it!

This post was written by Kelsey Darnall (@KelseyJDarnall).

Happy Homecoming Week!!

The Week is Finally Here — Happy Homecoming!

What are your plans for homecoming this weekend? Going to the game? Hopefully the Gophers can pull of a “W” against Nebraska, but that’s another story in itself! This year’s theme is “All that Glitters is Gold”… yet ironically the entire Greek system isn’t allowed to use actual glitter in any of their activities..

Anyways – U of M’s homecoming started all the way back in 1914 and our first official theme was “Back to Campus” to celebrate the University. Our themes throughout the 1900’s were anything from “Roman” to “Crusader” to “Hog-Tie Iowa.” Talk about old school!

Interestingly enough our homecomings have been put on hold due to national issues. From 1918-1920 the University held off homecoming celebrations due to WWII. Then again from 1970-1975 homecoming activities were strained because of the Vietnam war. The University actually stopped having a homecoming queen during these years because of the feminist movement! Lucky enough we’re all able to still celebrate homecoming although the U.S. has a lot going on overseas.

I’m sure you’re all familiar with our homecoming parade.. But our floats didn’t always look like they do today. Even more old school..

Alpha Phi’s 1923 Homecoming Parade Float

I hope everyone has a great weekend this homecoming and don’t forget what homecoming is all about: celebrating the University of Minnesota! GO GOPHS!

This post was written and edited by Kelsey Darnall (@KelseyJDarnall).

So What’s Fusion Up To?

As most of you PRSSA members already know our Fusion board is taking on big clients this year and all 3 of our Account Executives are excited about what’s to come this year. Here’s a snapshot of their clients… If you’d like to get involved in any of these clients feel free to hop on board with the committee and talk to the lead account executive your interest!

Homegrown Lacrosse, founded in 2004 by four Twin Cities natives, is a nonprofit organization focused on promoting the sport of lacrosse in the state of Minnesota.  Homegrown’s mission is to build a community that inspires and empowers youth to excel in life and lacrosse.  To accomplish these goals the organization uses a wide-variety of service and fee-based programming that is designed to develop character, build self-confidence and instill a sense of community.

Tim Holtz (@Tim_Holtz1) is the lead account executive for HomeGrown Lacrosse.

Underthink It

Underthink It  is understated, modern-fit apparel that is meant to take the decision-making out of your clothing selection. The line is known for its sheer simplicity. From a day at the beach to a casual night out, the Underthink Itis always the easy, obvious choice for the occasion.

We are working with Kathy Bodnar this year to help her launch her brand new business, Underthink It. The group working  on Underthink It will strive to bring as much publicity to Kathy’s company as possible, and we intend on alerting appropriate local media outlets about Underthink It and also the story behind Kathy’s brand.

Liz Welle (@LWelle11) is the lead account executive for Underthink It.

Suicide Awareness Voices of Education (SAVE)

SAVE is one of the nation’s first organizations dedicated to the prevention of suicide. It is also a co-founding member of the National Council for Suicide Prevention. SAVE is based on the foundation and belief that suicide should no longer be considered a hidden or taboo topic, and that through raising awareness and educating the public, SAVE can save lives. PRSSA has big plans for SAVE. We want to help SAVE get its blog site up and running, enhance its Facebook and Twitter outreach, promote its various events with media relations, and set up an event at the organization featuring a lecture and book reading by grief specialist and award-winning book author Rita Goldhammer.

Shannah Henderson (@shannahend) is the lead account executive for SAVE.

This post was written by Tim Holtz, Liz Welle, and Shannah Henderson and was edited by Kelsey Darnall (@KelseyJDarnall).

Welcome to the New Take!

Welcome to the University of Minnesota PRSSA’s new blog, The New Take! Our PRSSA chapter has decided that we should break free from our other blog and start a fresh new one! This is the first blog post for the Willard Thompson Chapter that will eventually be integrated into our website,

We will be updating the content frequently and want you to keep up with us! This is your place to find interesting articles, read about anything related to the world of public relations, find info about PRSSA, and much, much more.
Watch for upcoming posts!
Posted by Kelsey Darnall. Follow her on Twitter at @KelseyJDarnall.
Kelsey Darnall is currently serving as the chapter’s lead Blog Editor and Writer. Kelsey is from Mankato, Minnesota, and will be graduating from the University of Minnesota in 2012 with a degree in strategic communications.