“The Skills Employers Desire in Today’s PR Professional”

Recently, Ragan’s PR Daily wrote and one of the most unique articles I’ve read about PR professionals.

Arik Hanson asked agency owners, recruiters, and HR people across the industry three key questions:

1. What’s one skill that every PR pro needs today and why?
2. What’s one PR skill that you see evolving—and becoming critical to success—in the years ahead?
3. What’s the one skill you currently have the hardest time finding in the marketplace as you recruit for new talent?

Check out the article for the answers!

This article was posted by Kelsey Darnall (@KelseyJDarnall).

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About The New Take - University of Minnesota

Fresh new thoughts from writers in the University of Minnesota's PRSSA chapter.

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