What to Expect in 2012: Social Media

Tech Crunch recently published an article that applies to all things social media.. Here’s a recap:

2011 brought social media to a whole other playing field. While some corporations struggled to find their existence in social media, other companies, such as Best Buy and Target, utilized social media to their key advantage. But what should we expect to see in 2012? Here’s a breakdown:

1. Social TV Integration

Many shows have already begun to integrate social TV, either through polling or integrating social elements within the show. Social media played a pivotal role in the last presidential election, and it will likely be more integrated into political broadcasts.

As each news channel fights hard to keep their viewers engaged, networks like CNN and Fox have made significant strides to engage their audience, although some would argue that this social media integration has come at the expense of hard-hitting journalism and analysis.

2. TV Is Going Online in a Big Way

2012 will be the first time that the Super Bowl will be streamed live to the world. Since the Super Bowl is generally viewed as the mother of all advertising spectacles, it will add a new dynamic into the digital component to advertising and social media integration.

3. Facebook Credits Take Center Stage

Facebook in 2012 has the potential to project its power and truly take Facebook credits into a viable currency.

4. Big Business Has Woken Up

The way corporate entities approach social media is shifting. Many companies realize that setting up Twitter, YouTube and Facebook accounts is not going to cut it as their social media strategy. Brands will need to seriously shift their perspective by treating social channels more like communication channels and less like an advertising channels in order to make a difference. From my perspective this transition has already occurred, judging by the extent to which brands’ Twitter accounts are now used as channels for CRM and customer support, managing pissed off or happy customers in near realtime.

5. ROI Is Still Huge

ROI will remain a key metric to any social media strategy. The concept of engagement is now becoming more and more an excepted metric. CEO adoption of social media is improving, and more CEOs are recognizing the benefits of humanizing their brand by taking to Twitter.

This post was written by Joseph Puopolo at Tech Crunch and posted by Kelsey Darnall (@KelseyJDarnall).

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Fresh new thoughts from writers in the University of Minnesota's PRSSA chapter.

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