Archive | March 2012

Gopher Athletes Help to Make First Annual “Move It Day” a Hit

Great job, Bateman team! Below is a press release about the Move It MPLS campaign that our Bateman committee has been working on.

Move It MPLS hosted its first annual “Move It Day” at the North Minneapolis YMCA on February 29. The purpose of the day was to challenge kids from a low-income community to learn about nutrition, physical activity, and healthy living. More than 100 children aged four to 17 participated.

The children were divided into groups by age and then guided through five different stations. All groups began in the gym and listened to a motivational talk given by two Gopher football players, Anthony Jacobs and Brandon Kirksey. The speakers led the kids through an activity that simulated the effects of smoking, and stressed to them the importance in healthy living and responsible decision making.

Students were then led through four additional stations where they were able to make their own trail mix, play nutrition related games, and participate in team building challenges. Approximately ten athletes from the University of Minnesota track and field team, tennis team, and ultimate Frisbee club team also participated with students as they rotated through each station.

Rodger Ross, program manager at the YMCA, was beyond impressed with the day’s activities. “I have never seen these kids so excited and engaged in nutrition before. I can only hope that we can continue working with Move It MPLS to host more events like this.”

Move It MPLS is a team of students from the University of Minnesota who are working to raise awareness about childhood obesity in Minneapolis. The team formed in November, 2011 and is continuing to educate and empower Minneapolis citizens to make healthy lifestyle decisions.


This press release was written by Erika VanRiper (@Vanri010) and posted by Kelsey Darnall (@KelseyJDarnall).


Our Philanthropy Team Meets with The Twins

The Philanthropy team had the wonderful opportunity to meet with the Director of Community Relations for the Minnesota Twins last month. Bryan Donaldson took some time out of his busy schedule and gave them a tour of the ballpark and shared what he does on a daily basis. Like some of us at PRSSA, Bryan studied Strategic Communications here at the University of Minnesota. He attained an internship his with the Twins his junior year and eventually landed a permanent job with the team a few years later.

Many of Bryan’s responsibilities include player branding, fan development, and enhancing the overall company brand. The Twins are heavily involved in the community and are always hosting benefits to raise money for great causes. Being a community ambassador, Bryan is constantly seeking ways to create hype for the Twins and his creative ability and commitment to his career has proven to be a success for the Minnesota Twins!

This is Twins Territory!  GO TWINS!

This post was written by Laura Jollie (@LauraSOJollie) and edited by Kelsey Darnall (@KelseyJDarnall).

Five Ways to Make a Strong Presence Among Professional

1. After meeting a professional from a guest speaking opportunity, agency tour, or a networking event, connect personally with them in some way electronically. This requires grabbing a business card upon meeting them! To follow up, send a personalized email, LinkedIn invite, or even a tweet letting the professional know it was great to meet him or her, and that you would like to remain in touch in the future.

2. If you have connected on a much more personal level with a professional, (information interview, lengthy one-on-one conversation, etc…) it is extremely important to follow up with a hand-written thank you note in the mail. Professionals will never, ever forget a student who has taken the time to write a thank you note.

3. Invite someone you admire to grab coffee. If you are the one to invite him or her, make sure you offer to pay for their coffee as well (even though they will likely decline). Ask questions about where he or she got started, how to thrive in the industry, and what advice he or she would give to an aspiring student.

4. Apply for scholarships and enter competitions that are correlated with the industry’s professional network (e.g. PRSA). Many scholarships and awards for competitions are announced and awarded at a banquet with hundreds of professionals in your field. Talk about a way to stand out against other students!

5. Interact often with professionals – particularly on Twitter. If you know a professional works for XYZ agency, and you have recently heard a piece of interesting news about that agency’s work, let the individual know of your sincere interest in the news. It shows that you are well researched and passionate about the industry you are about to enter.

This post was written by Molly Rasmussen (@MollyRasmussen) and posted by Kelsey Darnall (@KelseyJDarnall).